Recalling Social Media Magic Quadrant as a tool for assessing the strategic position of a social media website, there are two key aspects:
1) Ability to generate content
2) Ability to search and provide meaningful content for the single user (contextualized search)
Considering the ability to generate content, here below an interesting infographic by Dustin W. Stout that gives the measure of who is leading as a content generator.
Click the animation to open the full version (via PennyStocks.la).
Well, e-mail is still the most used communication tool as well as WhatsApp has gained a oustansting leadership of instant messaging by intercepting and disrupting SMSs from mobile phones. Something to consider also by all the mobile operators.
Regarding microblogging, there is no doubt that Twitter is leading against Tumblr in terms of number of posts generated.
Moreover, as expected, there is no competition between Facebook and Google+ considering the number of likes.
Anyhow, how a social media will lead as a content generator?
Number of active users?
Ability to engage people? Or What?
Share your thoughts.
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