InsurTech book 2017: Vote & Share

Following the exponential growth of insurance startups (Insurtech) throughout last years, in this second edition of FinTech book a dedicated book focusing on Insurtech is planned in 2017 with the same formula of crowdsourcing.

Since the level of maturity reached by the Insurtech ecosystem, it’s time to consolidate all the ideas coming from startups in order to establish sustainable businesses out of them with a straightforward approach.

With the aim to give at the same time a big picture of Insurtech nowadays, here two abstracts that I would like to share:

  • How to build Insurtech Value Chains’ Ecosystems: “Corporates have now wholesale outsourced R&D to the startup and venture community” (Dave McClure, founder of 500 StartUps). In his Insurtech Manifesto Matteo Carbone, one of the top Insurtech influencers, have already done a great job by classifying such a wide universe of Insurtechs. Many other insurance experts developed different maps as Carbone did, but how to really set up new business and insurance value chains that are sustainable for millennials and digital natives? In this article, a structured R&D methodology to generate new business models by leveraging the startups community is described.
  • Strategic Positions towards Disruptive Startups: In 2015 and 2016 the number of deals in Insurtech startups have been 295, accounting for 4.38 $B of investments. Respectively, 56% of deals and 73% of investments if considering the whole period between 2011 and 2017 (see CB Insights). In such a context, do big insurance players consider Startups as a threat or as an opportunity to embrace disruptions? By rating insurers as well as brokers upon two criteria, theirs Market Leadership and Disruptive Attitude, the result is a magic quadrant where four strategic possible positions towards startups are represented: Disruptive Leadership, Conservative Leadership, Disruption Hunter and Conservative Niche. Who will be the Disruptive Leader in 2017?

For the full Abstracts just click on the links of the bullet points above and if you’d love to see the full articles published, just leave a vote by 28th Feb 2017.

Thanks in advance for your support


Ivan Gruer | @ivangruer

Tripadvisor: a case study to think why bigdata variety matters


The recent scandals about fake reviews has put the reliability of TripAdvisor under discussion (see The Guardian).

Such a bad quality of service is not useful for consumers, entrpeneurs as well as in the long run for the reputation of TripAdvisor. So, where is the problem?

Clearly it’s a question of reliability of the sources of information and specifically for TripAdvisor is a question of assessing the reliability of the user that post a new review. Nice and easy…like discovering the hot water. However, thinking also at the practice of the so-called Negative SEO, that is not only an issue of web sites like TripAdvisor but also for all the companies that have to promote theirs brands in the social networks (who think doesn’t need it, raise up the hand).

In order to fix the issue, Tripadvisor developed the service Report Blackmail that tracks and eventually bans the users that are using Negative SEO tactics. For example, 100 user managed by a restaurateur that are reporting cases of colitis and runs in the reviews of the competitor near the corner. Such a solution try to catch fake users when they’ve already done the “attack” as well as, if not properly working, it might ban by mistake honest users. It sound reactive rather proactive, isn’t it?

So, are there other approaches that can fix the problem of malicious reviews proactively? An idea could be use new IT bigdata technologies and re-think the business model. How? (see also MIT Sloan Management Review: technology as a catalyst for change).

An approach could be associating the Tripadvisor user with a unique ID, for example a TripAdvisor idetity card, while to restaurateurs and hotel managers have an ID card reader (RFID, infrared,etc.). Thus, once the consumer eat the meal and goes to pay the restaurateur track the consumer ID that univocally identify the user, plus time and position. Finally, the user have just to fill the form for his\her review that now can be fully validated. Potentially, once the users sign in the TripAdvisor website, a list of pending reviews not already filled might be also provided in order to facilitate the process and thus creating the so-called “customer experience”. Moreover, by tracking precisely the date, it is also possible to provide evaluations that are more meaningful for the customer by giving less importance to aged reviews.

With the technology currently available actually even a smart phone could be a card reader since it might equipped with a RFID or a magnetic stripe reader and, by developing a specific app, the restaurateur could easily and quickly transmit a transaction with the TripAdvisor ID of the customer.


Apart from the solution proposed, that is an example that stresses the importance, when defining a bigdata strategy, to identify first the information that is really meaningful (user, time, position) as well as having a Variety of sources in order to validate the reliability of the data. In the case of Tripadvisor is crucial to correlate the data coming from the restaurateurs with the reviews of the couple customer\user (together!!!).

Thinking about the definition of BigData by Gartner:

Bigdata is high-volume, -velocity and -variety information assets that demand
cost-effective, innovative forms of information processing for enhanced insight and decision making

So, Variety is one of the “Vs (Volume, Velocity and Variety) and the Volume of data is only what is up to the sea level of the iceberg called BigData.

Do you think that variety matter? I think yes, it matters!

If you think so as well and you have the opportunity to visit Italy I would you recommend (personal advice) to enjoy meals in restaurants where are shown logos such as the following and relying on the word of mouth, an evergreen.


They are not implementing Variety like TripAdvisor as well but reviews are made by professionals and they do not have social media and WEB2.0 visibility risks. Of course, I would recommend to find other sources (use variety!).

Have a nice journey and enjoy the meal!

Feelink – Feel & Think approach for doing life!

Almost everybody knows the fear of the rabbit: do you know also its resilience and focus on goal?

Almost everybody knows the fear of the rabbit: do you know also its resilience and focus on goal?

See also: TIP Competencies by WorldWork

DSC_0513Three years ago I met a rabbit called Minny and what I previously knew about this funny pet was: a rabbit is always scared and worried about predators due to a weak control of its amygdala!

Knowing Minny I’ve discovered that these characteristics are true, but I’ve also realized how a rabbit can be persistently focused on its goal and with a high resilience. How? I will tell you!

Rabbit’s Focus on Goal: you should never let a book, a magazine or a houseplant in the sights of the rabbit’s eyes or nose! Since the rabbit strongly enjoys biting paper, fresh grass and electric cables (be careful!) it will go and bite them overcoming any kind of obstacles.

Rabbit’s Resilience: unfortunately Minny broke her leg. That happens quite often to rabbits due to their light but fragile bones. Despite suffering from her pain Minny is always willing to demonstrate her affection and she never gives up! Now the leg has fully recovered!

Moral n.1: the first impression is important. However why not taking the opportunity to enjoy that you were wrong – knowledge by change!

Moral n.2: the rabbit is a great example of how leveraging weaknesses and strengths in order to survive in this tough world!

Feelink – Feel & Think approach for doing life!